A history of results
“With 20+ years leading marketing and content strategy for companies in staffing, workforce solutions, tech, manufacturing, healthcare, and professional services, I’ve learned one simple truth: marketing is only valuable when it drives results.”
– James Krouse, Principal, KCG
Driven to success
James Krouse built KCG based on his experience shaping marketing strategy for organizations ranging from startups to multi-billion dollar enterprises—driving revenue, transforming brands, and accelerating growth.
Shaped by experience
Working with leadership teams to align marketing and sales, design high-converting content strategies, and implement martech ecosystems that actually deliver is at the heart of KCG. Each team we work with has new challenges and digging deep to find solutions is rewarding and hard work. Leading the marketing and sales efforts for staffing firms, building a European PR agency from the ground up, and creating one of the first health innovation hackathons in the US are just some of the unique experiences that have shaped our approach to driving success today.
ALWAYS INNOVATING
From pioneering content driven campaigns to drive SEO to the early adoption of podcasting, we’ve always known that to be effective in marketing you have to stay on the cutting edge of technology and cultural trends. But innovation doesn’t just mean using the latest bells and whistles; it’s applying new tools to each client’s unique goals and challenges.